Major accountabilities

• Collaborate with brand teams to develop a best-in-class digital engagement strategy
• Execute digital engagement campaigns across multiple brand teams
• Proactively optimize brand team campaigns by applying digital expertise to enhance omnichannel marketing effectiveness
• Take initiative to implement new channels, processes, tools, and strategies that elevate digital engagement across the organization
• Monitor digital KPIs and report performance insights to internal stakeholders
• Evaluate the effectiveness of digital engagement efforts and translate insights into improved strategies and tactics
• Coordinate training and onboarding for brand teams on new digital tools and best practices
• Identify trends and innovations in digital engagement and translate them into actionable proposals for the organization

Functional skills and knowledge

• Proven hands-on experience in managing websites, marketing automation platforms, social media (including paid advertising) and SEO/SEA
• Proficient in using analytics tools (e.g. Google Analytics) to monitor performance and generate actionable insights
• Ability to translate business objectives into effective and measurable digital strategies and tactics
• Strong project management capabilities, with the ability to prioritize and deliver in a fast-paced environment
• Proactive, solution-oriented mindset with a strong sense of ownership
• Skilled in stakeholder management and cross-functional collaboration
• Fluent in Dutch and English, both written and verbal

Key performance indicators

• Contribution to brand sales through effective digital engagement
• Delivery of strategically relevant and compliant digital marketing campaigns
• Performance of digital campaigns against predefined KPIs (e.g. reach, engagement, conversion, channel effectiveness)
• Volume and diversity of digital campaigns and initiatives launched across brand teams
• Project management excellence: adherence to timelines, milestones, deliverables, and budget
• Internal stakeholder satisfaction and feedback (e.g. brand teams, medical, compliance)

Ideal background

• Education: Bachelor or Master degree in relevant field (i.e. marketing)
• Multiple years’ experience in a digital marketing role or a marketing role with a strong focus on digital marketing
• Proven experience in executing digital marketing campaigns across multiple channels, including websites, marketing automation, social media advertising and SEO/SEA
• Hands-on experience with analytics tools (e.g. Google Analytics, Adobe Analytics) to monitor campaign performance and optimize engagement
• Demonstrated ability to manage projects with multiple stakeholders, timelines, and deliverables
• Fluent in Dutch and English, with excellent written and verbal communication skills
• Demonstrate an agile mindset by setting clear priorities, collaborating openly, and using feedback to make step-by-step improvements – reflecting the core elements of Agile culture within the Dutch organization.